Video: Diet Pills, SEO, and Theme Frameworks by Andy Stratton

Andy Stratton gave a presentation called “Diet Pills, SEO, and Theme Frameworks” at WordCamp Chicago 2011. He talked about WordPress themes, frameworks, marketplaces and a lot of related misconceptions, and some of the many problems with commercial themes including SEO, customization, child themes. Here’s a quote if you haven’t got time to watch the whole video.

There are no shortcuts to awesome!

So if your clients think that $30 themes are flexible, customizable and awesome products that will solve all their business problems, they might be wrong. Thank you Andy for clearing that out! Andy’s presentation is on SlideShare too!